BUSINESS
KEEPS ON
DANCING
4.30PM - 8:30PM
THURSDAY
20 - 10 - 22
Tickets are allocated on a first come first serve basis, and capacity is limited.
So please reserve your ticket to ensure entry.
5pm - 5.45pm
WHAT CAN THE FESTIVAL INDUSTRY LEARN FROM 2022 IN ORDER TO SELL OUT IN 2023?
What have the world’s leading event brands done to keep progressing through an unpredictable 2022?
How can they turn the experience into positive change for 2023?
Moderator: Rory Palmer Rowe, Senior Strategist, Mustard Media
Founder
Sonus Festival
Dali is the founder of Sonus festival, the winner of The Best Open Air festival in Croatia in 2019.
He also co-founded Zagreb International Festival #WELOVESOUND
Festival Consultant
Jo has been co-creating experiential lifestyle festival brands for 10 years. Jo co-founded award-winning festivals including Wilderness, Wonderfruit and Day Zero. She was co-owner, co-creative and marketing director of The Secret Garden Party from 2007-2013.
Co-Founder & CEO
Full Fat
Ella is the Co-Founder & CEO of Full Fat, a creative communications agency specialising in PR and Digital. Ella’s experience spans 15 years working with festivals, events and brands including Field Day, Sziget, EXIT, Defected Records, Tauron Nowa Muzyka and many many more.
Founder, co-owner
Decibel Open Air
Daniele Ferrazzano is founder and art director of Decibel Open Air , an electronic music festival based in Florence (Italy). He's also founder of Decibel Eventi that has been producing large scale events and shows in Italy since 2009.
6pm - 6.45pm
HOW TO TAKE FULL OWNERSHIP OF YOUR FESTIVAL AND SPEND YOUR BUDGET EFFECTIVELY.
Increased costs across the globe are changing event budgets, how are you keeping your break-even down and marketing cost-effective?
How do you maximise income and take full ownership of your event back?
Moderator: Rob Masterson (MD Mustard Media)
FLY & Otherlands
Festival.
Tom Ketley is the founder of Fly Events, an events company based in Edinburgh that specialises in festivals, clubs, concerts & pop up bars.
Tom was nominated as UK Festival Promoter of the year in 2019, for his work in championing youth music culture in Edinburgh.
Head of Paid Media
Mustard Media
Kristian Maxwell heads up the Paid Media department at Mustard Media. He’s the numbers man responsible for driving £35 million in ticket revenue in 2021 for festivals and events across the globe.
Co-founder
Easol
Ben Simpson is co-founder of experience commerce platform Easol, who provide an all in one toolkit for festival organisers to take back control of their businesses. Together with his co-founder Lisa, they work with notable clients including Afronation Portugal, Illfest in Texas and Otherlands Festival in Scotland.
7pm-7.45pm
THE POWER OF THE LAUNCH
The more tickets you sell during your event launch, the more likely you are to sell out.
With 2022 seeing an increase in last-minute ticket purchasers and a possible tough 2023 looming, how can you maximise the on-sale for your next event?
Moderator: Rob Masterson, MD, Mustard Media
Music Director
elrow
Victor de la Serna is the Music Director of the legendary elrow brand and family.
He’s the man behind the music, leading the booking and programming for all elrow events worldwide.
Creative Strategy Director
Hi Ibiza & Ushuaia
Sam ‘Sparrow’ Mooney is the Creative Strategy Director of The Night League, the company behind Ushuaïa Ibiza, Hï Ibiza & Ants.
Previously with Defected Records & Ministry of Sound, Sam has worked across marketing, social media, promotion & creative for a decade.
Events Director
Defected
George is Director of Events at Defected, he oversees their stacked events calendar around the world.
Senior Strategist
Mustard Media
Rory Palmer-Rowe is Senior Strategist at Mustard Media. He has more than 10 years experience in the industry, having worked previously at Defected and Ph.Creative. Rory provides winning marketing strategies for festivals and events around the globe.
